Investment in big data and AI is almost universal among the top companies on the Fortune 1000 list, with 99% of companies actively investing and 91.9% saying that the pace of investment is accelerating. Companies can leverage AI to create a personalized customer experience that can seem surprisingly “human”. The authors explore how cutting-edge companies use what they call intelligent experience engines to create high-quality customer experiences. While creating one can be time consuming, expensive and technologically complex, the result allows companies to offer personalization on a scale that could only have been imagined a decade ago. To help you use AI, here are twelve ways to think about what you can do to improve customer experience.
Customers can benefit from the customization that occurs behind the scenes, making their shopping experience personalized and simple. Companies can analyze customer behavior, demographics and personal preferences with AI to highlight relevant products and resources during the onboarding process. AI can also integrate other technologies, such as machine learning, deep learning and natural language understanding, to eliminate communication barriers and automate interactions with customers. Some well-known examples of AI in action are conversational chatbots and product recommendations based on customer behavior data. Chatbots have conversational AI capabilities that analyze, learn and automate repetitive processes, reducing the efforts of customer service staff and the time spent interacting with the most common queries.
AI can help you identify and segment your customers based on their behavior and psychological profiles. By using AI chat to answer pre-sales questions, you save valuable time for both your customers and your sales team. Zendesk uses AI to review support tickets and determine which customer issues are the most common. When customers want to buy, it's critical that the process is simple, and chatbots designed with AI can do just that. More and more companies are discovering how AI can improve the customer experience and meet the demands of modern consumers. But you should ask yourself this question: “How effective is this AI technology in delivering a customer experience and how does it make it possible?” See for yourself the power of AI and offer better support with best-in-class customer service software.
